Market Development Mgr - Public Safety - (Gov Sales & Mkt)
AT&T - Chicago, Illinois
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AT&T Lead Market Development Manager is responsible for developing and marketing alliances and relationship programs designed to produce sales opportunities. AT&T Lead Market Development manager addresses broadest and most complex problems of multiple disciplines within the business unit or divisions.
Roles and responsibilities of the AT&T Lead Market Development Manager include but not limited to the following:
· Develop marketing alliances and relationship programs designed to produce sales opportunities
· Grow the number of alliances/partners to drive revenue growth, market coverage, and sales opportunities
· Conduct market analysis, develop offer concepts, conduct financial analysis to identify impacts of alternative offers and pricing, present the optimal solution to leadership team
· Implements short and long term strategies addressing opportunities to sell products through alliances/partnerships
· Accountable to meet and exceed the overall revenue goal for assigned alliance/partner
· Negotiates alliances with new partners
· Provides direction to accomplish expense management and resource allocation based on market demands
· Responsible for engaging and influencing alliance partners to execute agreement and associated strategy
· Maintains ongoing assessment of alliance/partner needs, business drivers, and environment to guide ongoing alliance/partner development and execution
· Uses professional concepts and company objectives to resolve complex issues in creative and effective ways
· Determines methods and procedures on new assignments, and provides guidance to other personnel
· Addresses broadest and most complex problems of multiple disciplines within the business unit or division
Required Skills and Experience
· 3 or more years of market development management experience
· 3 to 5 years of experience in a any Marketing discipline
· Experience interfacing with internal and external clients and customers
· Experience conducting market analysis, developing offer concepts, conducting financial analysis, identifying impacts of alternative offers and pricing; presenting solution to leadership team
· Experience communicating offer and positioning strategy, competitive and marketplace assessments, and consequent offer and pricing recommendations to partner organizations
Desired Skills, Experience and Education
· 5 or more years of relevant market development experience within industry
· Product marketing experience
· Bachelor degree in Business Administration is preferred
· MBA
Posted: 30+ days ago
About AT&T
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed Internet and smart solutions for people and businesses. That’s why we stand alone as a fully integrated solution provider.... more
