Marketing Manager
JLL - Chicago, IL
Position Summary:
OVERVIEW
This individual will assume overall leadership and responsibility for the development and execution of a marketing strategy in support of assigned business line goals and objectives. Primary responsibilities include supporting new business development, marketing plans, go-to-market execution and enhancing the JLL brand in the Midwest region.
The ideal candidate has strong marketing experience and can work cross-functionally to deliver best in class marketing support.
ESSENTIAL FUNCTIONS
CAMPAIGN MANAGEMENT
- Ensure JLL’s differentiators are communicated effectively across all assets
- Partner with Research, Design, Digital and Communications teams (among others) to deliver meaningful content to the market
- Create comprehensive, integrated marketing plans to drive awareness, consideration, purchase, preference, loyalty and/or advocacy
- Develop a thorough understanding of the key business drivers and use this knowledge to deliver breakthrough marketing campaigns that meet or exceed business objectives
- Identify and capitalize on cross-business unit opportunities to drive growth
- Track program/campaign/tactical results and effectiveness
EVENT AND SPONSORSHIP
- Devise event concepts and lead all pre-event communication, planning, logistical coordination, execution and follow up for assigned business line
- Identify, recommend, execute and measure effectiveness of sponsorship opportunities
MARKETING AND COMMUNICATIONS MANAGEMENT
- In collaboration with the research and communications teams, create quarterly external communication to drive market perception and demonstrate thought leadership
- Develop appropriate digital and printed collateral
- Social Media Support the social media strategy for assigned business line
- Manage relevant online content and create programs to drive site visits to jll.com/Chicago for assigned business line
GENERAL
- Act as a steward of the firm’s brand and visual graphic standards
- Ensure budget adherence for all marketing activities
- Maintain all project files, including budgets, production schedules, copies and completed work samples
EDUCATION AND EXPERIENCE
- A bachelor’s degree
- Minimum of six years of progressive marketing and project management experience, preferably within a professional services environment
KNOWLEDGE, SKILLS, AND ABILITIES
- Intimate understanding of traditional and emerging marketing channels
- Excellent communication skills
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Professional judgment and discretion
- Analytical skills to forecast and identify trends and challenges
- Strong creative skills and ability to provide art direction
- Excellent organizational skills
- Assertive, with an independent work style
- Detail-oriented
- Ability to work effectively in teams
- Ability to juggle multiple projects
- A working knowledge of Adobe Creative Suite is helpful, but not required.
Start a lasting career with JLL today!
Total Rewards reflects JLL’s investment in employees’ needs and preferences in Career, Recognition, Well-being, Benefits and Pay. We offer a competitive salary and benefits package. To be considered, please visit our Web site at www.us.am.joneslanglasalle.com/UnitedStates/EN-US/Pages/Careers.aspx to apply online. All resumes MUST BE submitted via our web site. Please reference Job 51253BR
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Posted: 30+ days ago
