Vice President, Brand Strategy and Marketing Technology
JLL - Chicago, IL
Position Summary:
Objective of Role
LaSalle Investment Management seeks a pragmatic brand strategist and technologist to join the LaSalle team as VP, Brand Strategy and Marketing Technology. This individual is an ambitious, results-driven self-starter who enjoys new challenges and can operate in a highly ambiguous environment. The VP, Brand Strategy and Marketing Technology will leverage both design thinking and relationship building skills to raise the brand profile of JLL Income Property Trust and similar products within LaSalle Investment Management. This individual must be proficient in real estate industry-standard design and marketing technology tools such as the Adobe Creative Suite, photography, email marketing, HTML and Salesforce, in addition to learning new software as needed. This candidate must be able to strategically manage the creative process from concept to delivery, soliciting the appropriate internal teams and external agencies to get the job done. An ideal candidate will have both technology and relationship building skills, as this role is at times both technical and people-facing.
The role will report to the Director of Marketing and collaborate closely with operations. This role is full-time and based in Chicago, IL.
Accountabilities
- Develop annual plan to raise awareness for the JLL Income Property Trust product offering through effective communications, thought leadership, events and brand experiences
- Leverage technology to create unique outreach platforms and trackable email communications for partner firms, financial advisors and potential investors
- Film and interview portfolio management, senior leadership, and internal research teams regularly to create informational video series and podcasts
- Design and execute brand experiences at sponsored trade shows and conferences, including periodic participation at marketing conferences, real estate research forums, and executive education programs to stay up to date on industry trends
- Generate compelling media content and steward thought leadership initiatives for the product’s in-person, online, Salesforce, and social media distribution channels
- Source and manage design agencies, technology vendors, and marketing associate interns as needed to accomplish marketing objectives and elevate brand equity
- Refine and proliferate the product’s key messages by designing compelling, consistent, and compliant marketing literature and trade show collateral
- Develop and streamline brand events such as on-site and virtual property tours, networking hours and thought leadership forums for JLL Income Property Trust and similar LaSalle products
Qualifications, Skills & Experience
- Master’s Degree in marketing or design such as an MBA or integrated MFA
- 7 -10 years of experience in a brand marketing or design related role, preferably for a research or financial institution
- Advanced proficiency in the Adobe Creative Suite (Illustrator, Photoshop, Premiere, After Effects)
- Photography and videography skills a plus
- Advanced proficiency in the Microsoft Office Suite (PowerPoint, Excel, Word)
- Intermediate proficiency in email marketing tools such as Salesforce’s Pardot, as well as ability to learn similar products
- Ability to navigate through a corporate structure and operate in a highly ambiguous environment
- Detailed-oriented, with excellent written and verbal presentation skills
- Journalism or design interviewing skills preferred
- Interest and working knowledge in real estate and financial services a plus
Start a lasting career with JLL today!
Total Rewards reflects JLL’s investment in employees’ needs and preferences in Career, Recognition, Well-being, Benefits and Pay. We offer a competitive salary and benefits package. To be considered, please visit our Web site at http://www.us.jll.com/united-states/en-us/pages/careers.aspx to apply online. All resumes MUST BE submitted via our web site. Please reference Job 49073BR
#LI
Posted: 30+ days ago
